The ‘Wines of Portugal Month – June is for Indies’ campaign – for Wines of Portugal UK – won the Trade Campaign of the Year category of The Drinks Business Awards 2021!
The campaign which ran throughout the month of June focused on supporting selected retailers to organise their own promotional campaigns of Portuguese wines in their physical or online shops. A unique aspect of this promotion is that Wines of Portugal UK paired each of the Indies with a local social media ‘influencer’, who helped to raise awareness of the Portuguese wines in their local store, using the hashtags: #JuneIsForIndies and under the “Support your local Indie” tag line.
This very effective campaign resulted in very encouraging sales numbers for the selected Indies and for Portuguese wines: an average increase sales of +300% in value and +286% in volume!
A big thank you to all the Independent Wine Merchants who took part of the campaign, to all the UK influencers, to all the Portuguese producers who join with their wines and to all of the consumers who tried Portuguese wines for the first time or who are fans already.
Check all the winners here